Nifty Gateway Case Study

Role

Social Media Manager

As the Social Media Manager, I was critical in shaping and amplifying the brand's voice across various platforms and within the rapidly evolving NFT community. I developed and executed an innovative social media strategy, managing Nifty Gateway's Instagram, Twitter, and a 28,000-member Discord channel. I played a pivotal role in the editorial calendar planning, ensuring the timely creation and posting of content aligned with the brand's voice and strategy, and engaged with our passionate community of NFT enthusiasts, fostering a sense of connection and belonging.

How Nifty Gateway Increased Sales by Tapping into Its Audience

Challenges

The brand was struggling to establish a strong and recognizable brand identity that would set it apart from its competitors in the industry.
The previous messaging strategy was focused solely on completing transactions, which resulted in a lack of engagement with the target audience. The brand didn't have a clear and consistent voice that resonated with its customers, leading to a lack of loyalty and weak brand recognition.
Additionally, the brand was not taking full advantage of social media activity surrounding artist releases. This missed opportunity resulted in a reduction in brand exposure, customer engagement, and potential revenue.

🚨 UPCOMING DROPS 🚨
All 7 pm ET

Mon. Feb 1@AnnaDreamBrush @primal_cypher @PeterTarka @luigihonorat

Tues. Feb 2@Hackatao

Thurs. Feb 4@victormosquerar @kilimanjaroger @arc4g

Fri. Feb 5@Jose_Delbo

Sat. Feb 6@lushsux @chetporter

See you all there!
— Nifty Gateway 🌐 (@niftygateway) January 31, 2021

Solution

In order to create a successful social media strategy aligned with our business objectives, I conducted extensive research to establish measurable KPIs. This involved analyzing data on our existing social media presence, as well as researching trends and best practices in our industry. Through this research, I was able to identify key performance indicators such as followers and engagement, as well as conversions, which helped me develop a comprehensive strategy for our social media channels.
As part of this strategy, I also created a distinct brand voice that was inspired by successful industry leaders like Chipotle, Wendys, and Shopify. This involved analyzing the tone, messaging, and visual elements of these brands, and using these insights to create a voice that was unique to our brand, while still being relatable and engaging. Once I had established this brand voice, I implemented it across all our social media channels, with a particular focus on Twitter where we had identified the most potential for growth.
One of the key challenges in creating a successful social media strategy in the NFT space is ensuring that our brand exudes authenticity and relatability. To achieve this, I worked closely with our marketing team to develop content that was both informative and engaging, while still being authentic and relatable to our audience. This involved developing a deep understanding of our target audience and their values, as well as staying up-to-date with the latest trends and developments in the NFT space. Through this approach, we were able to establish a social media presence that was both successful and authentic, and that helped us achieve our business objectives.

hello new followers and future connoisseurs of jpegs. what brings you here? pic.twitter.com/BZmR9hlJGy
— Nifty Gateway 🌐 (@niftygateway) January 27, 2022

View this post on Instagram

A post shared by Nifty Gateway (@niftygateway)

Results

Within the next six months, Our website traffic and clicks increased by 25%, with revenue increasing by $1MM monthly. Nifty Gateway Instagram and Twitter accounts now have 600,000 followers, up from 300,000 with engagement increasing 10% MoM. This success shows our commitment to excellent content and engaging with our audience.