Republic Case Study

Role

Social Media Manager

At Republic, I was their first social media manager onboarded to the brand. I served as a visionary for social media and digital content strategy, acting as a proactive subject matter expert in social and digital media. I developed and executed social media strategy for an audience of 150k+ across Twitter, Instagram, Facebook, Linkedin, Discord, and Telegram to increase engagement and reach by 10% month over month. I collaborated with our Head of Brand to develop our brand voice and create compelling messaging tailored to each social channel.

Enhancing Brand Growth and Engagement at Republic

Challenges

Republic sought to increase its brand awareness and engagement within the competitive crowdfunding market, targeting a diverse audience of potential investors and project creators. The primary challenge was to stand out in a saturated market and increase user participation and investment in campaigns.

AERA makes luxury, vegan and 110% sustainable footwear. AERA shoes are worn by celebrities and have been featured in Vogue, Elle, and Oprah Magazine.

Now open for investment: https://t.co/8j7T30n9ch pic.twitter.com/TV7os8uKzr
— Republic (@joinrepublic) September 30, 2020

Solution

Comprehensive Social Media Strategy:

Audience Analysis: Conducted a deep dive into audience demographics, and behavior using tools like Buffer and Google Analytics.
Content Diversification: Developed a content calendar that balanced educational, promotional, and community-building posts tailored to the audience's interests and investment trends.
Platform Optimization: Utilized different strategies for various platforms (e.g., LinkedIn, Instagram) to maximize reach and engagement.
Data-Driven Approach:
Engagement Metrics: Implemented a metrics-driven strategy to track engagement, reach, and conversion, refining content types and posting schedules based on data insights.
A/B Testing: Conducted A/B tests for different content formats and messaging to determine what resonated best with the audience.

Collaborative Campaigns:

Cross-Departmental Alignment: Worked closely with the Head of Brand and other departments to align the social media strategy with ongoing campaigns and company values.
Investor Stories: Showcased success stories from investors and businesses who benefited from Republic, creating a narrative of success and trust.

tell me you're a founder without telling me you're a founder
— Republic (@joinrepublic) May 11, 2021

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Results

Increased Engagement: Fostered a more active and engaged community, leading to higher quality discussions and more frequent sharing of Republic's campaigns.
Brand Growth: Enhanced brand visibility and reputation in the crowdfunding space, attracting a broader audience of investors and creators. Assisted in achieving significant revenue growth through strategic social media marketing and targeted campaigns.
Data Utilization: The analytical approach allowed for continuous improvement in strategy and content, keeping the brand relevant and responsive to market changes.